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Feng Chia University Taichung, Taiwan

Keynote Speakers

National Taipei University of Business, Taiwan

Prof. KUN-HUANG HUARNG received Ph.D. in Texas A&M University, Texas, U.S.A. (1993). And he is now Professor of International Business, Feng Chia University, Taiwan; Dean in College of Business, Feng Chia University, Taiwan; Associate Editor in Journal of Innovation & Knowledge; Editor-in-Chief in International Journal of Business Economics; Associate Editor in Journal of Business Research; Founder Governor of Global Innovation and Knowledge Academy (GIKA). Also, he is Life Fellow of International Society of Management Engineers and received Outstanding Service Award in the Literati Network 2008 Awards for Excellence, Emerald (2008).

Speech Title: A Comparative Study to Contrast the Qualitative and Quantitative Analysis

Abstract: Different research methods may generate various results on the same data. Hence, the choice of proper research methods is critical to research. Most social science studies tend to use the linear regression method to analyze data and to draw conclusions. This study intends to compare the empirical results from the same data set by a qualitative analysis method (fuzzy sets/Qualitative Comparative Analysis (fsQCA) and a quantitative method (the linear regression method). Based on the comparison, we can show the different characteristics of these two various analytic methods. We used the data from a study on Internet consumer behaviors. The linear regression method generates one equation to represent all the data while fsQCA generates multiple relationships. The linear regression method tends to average all the data while fsQCA tends to stand out multiple patterns with high consistency from the data. On the basis of the comparisons, the pros and cons of both methods are discussed. The discussions point out the advantages and limitations of both methods, shedding some light to the choice of research methods for social science studies.


National Chengchi University, Taiwan

Ruey-Jer ‘‘Bryan’’ Jean received his PhD degree in business administration from the University of Manchester, UK in 2008. He is Professor of International Business at the Department of International Business, National Chengchi University, Taipei. His research focuses on inter- organizational relationship management and international new ventures in digital and data-rich environments, with a focus on emerging markets. Dr. Jean ranked 1st in Taiwan and 8th in Asia in terms of research productivity and influence by Asian Marketing Journal. Dr. Jean has published more than 30 academic journal articles in referred journals including Journal of International Business Studies, Decision Sciences, Management International Review, International Marketing Review, Journal of International Marketing, International Business Review, Journal of Product Innovation Management, Information & Management and other journals.